Assess Marketing Opportunities

Assess Marketing Opportunities

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10+

Hours of learning

Self-paced

Format

10

Number of lessons

10

Hours

Self-paced

Format

10

Lessons

About course

In this course, you will learn the skills and knowledge required to identify, analyse, and evaluate marketing opportunities in alignment with your organisation’s marketing objectives. This unit is designed for individuals involved in developing and implementing marketing strategies. You will explore key elements such as selecting target markets, performing market segmentation, and reviewing marketing tools and strategies. Additionally, the course covers evaluating marketing opportunities based on organisational goals and presenting your findings to management. By the end of the course, you will be equipped to effectively identify and capitalize on marketing opportunities that enhance your organisation’s market presence and contribute to its long-term success.

Chapters

Identify Marketing OpportunitiesChapter-1
  • Select Target Market According to Task Requirements and in Consultation With Required Personnel
  • Establish Marketing Objectives, Organisational Structure, and Business and Marketing Plans According to Task and Organisational Requirements
  • Review Existing Marketing Clients And External Environment For Gaps And Opportunities
  • Research And Document Marketing Opportunities According To Target Market
  • Perform a market segmentation according to task requirements
  • Identify relevant marketing factors for analysis of market segmentation according to task requirements
  • Review market segments against identified marketing factors
  • Identify opportunities for focus of marketing efforts
  • Analyse Opportunities Against Marketing Objectives
  • Select Preferred Marketing Opportunities in Consultation with Relevant Personnel
  • Document Opportunities for Presentation to Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume or CV. Share it on social media and in your performance review.
In this course, you will learn the skills and knowledge required to identify, analyse, and evaluate marketing opportunities in alignment with your organisation’s marketing objectives. This unit is designed for individuals involved in developing and implementing marketing strategies. You will explore key elements such as selecting target markets, performing market segmentation, and reviewing marketing tools and strategies. Additionally, the course covers evaluating marketing opportunities based on organisational goals and presenting your findings to management. By the end of the course, you will be equipped to effectively identify and capitalize on marketing opportunities that enhance your organisation’s market presence and contribute to its long-term success.

Earn a career certificate

Add this credential to your LinkedIn profile, resume or CV. Share it on social media and in your performance review.
Identify Marketing OpportunitiesChapter-1
  • Select Target Market According to Task Requirements and in Consultation With Required Personnel
  • Establish Marketing Objectives, Organisational Structure, and Business and Marketing Plans According to Task and Organisational Requirements
  • Review Existing Marketing Clients And External Environment For Gaps And Opportunities
  • Research And Document Marketing Opportunities According To Target Market
  • Perform a market segmentation according to task requirements
  • Identify relevant marketing factors for analysis of market segmentation according to task requirements
  • Review market segments against identified marketing factors
  • Identify opportunities for focus of marketing efforts
  • Analyse Opportunities Against Marketing Objectives
  • Select Preferred Marketing Opportunities in Consultation with Relevant Personnel
  • Document Opportunities for Presentation to Management

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Choose Your Plan

Select the plan that’s right for you – Free Trial or Full Access.

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Set up your learner profile with just a few details.

Confirm Your Email

Check your inbox to verify your email and activate your account.

Access Your Course

Dive into your course and begin learning immediately.

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