Market New Business Ventures

Market New Business Ventures

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10+

Hours of learning

Self-paced

Format

10

Number of lessons

10

Hours

Self-paced

Format

10

Lessons

About course

In this course, you will learn the essential skills and knowledge required to develop and implement a marketing strategy for a business. This unit focuses on interpreting market data, integrating marketing activities into a business plan, and improving business performance. The course is ideal for individuals establishing a new business or a new venture within an existing organization. You will explore key elements such as identifying target markets, creating a marketing mix, selecting promotional activities, and evaluating marketing performance. By the end of the course, you will be equipped to develop marketing strategies that align with business objectives, optimize sales, and adapt to changes in customer needs and market conditions.

Chapters

Develop Marketing Strategy for Business VenturesChapter-1
  • Identify focus of marketing activities according to business plan objectives and products and/or services being provided
  • Establish marketing objectives in consultation with required people and according to business plan and workplace procedures
  • Identify customer base, target market and competitors according to identified marketing objectives
  • Establish and evaluate strategy to ensure ethical and cultural appropriateness and alignment with customer and industry expectations
  • Assess product mix, volumes and pricing opportunities according to marketing focus and business plan objectives
  • Research and evaluate costs and benefits of available distribution channels and customer service strategies
  • Select marketing and promotional activities to suit target market and according to marketing strategies
  • Analyse customer journey to evaluate marketing mix
  • Plan marketing activities according to marketing objectives and strategy and budgetary requirements
  • Communicate roles and responsibilities to required people according to marketing plan and workplace procedures
  • Monitor implementation of marketing activities according to marketing plan
  • Assess use of digital devices, platforms and technologies for effectiveness in implementing marketing activities
  • Assess business performance according to business plan objectives
  • Develop a plan to address performance gaps
  • Analyse stakeholder response to all aspects of marketing mix to improve targeting and outcomes
  • Assess changes in customer requirements in both online and offline environments, where applicable, and identify opportunities for improvement

Earn a career certificate

Add this credential to your LinkedIn profile, resume or CV. Share it on social media and in your performance review.
In this course, you will learn the essential skills and knowledge required to develop and implement a marketing strategy for a business. This unit focuses on interpreting market data, integrating marketing activities into a business plan, and improving business performance. The course is ideal for individuals establishing a new business or a new venture within an existing organization. You will explore key elements such as identifying target markets, creating a marketing mix, selecting promotional activities, and evaluating marketing performance. By the end of the course, you will be equipped to develop marketing strategies that align with business objectives, optimize sales, and adapt to changes in customer needs and market conditions.

Earn a career certificate

Add this credential to your LinkedIn profile, resume or CV. Share it on social media and in your performance review.
Develop Marketing Strategy for Business VenturesChapter-1
  • Identify focus of marketing activities according to business plan objectives and products and/or services being provided
  • Establish marketing objectives in consultation with required people and according to business plan and workplace procedures
  • Identify customer base, target market and competitors according to identified marketing objectives
  • Establish and evaluate strategy to ensure ethical and cultural appropriateness and alignment with customer and industry expectations
  • Assess product mix, volumes and pricing opportunities according to marketing focus and business plan objectives
  • Research and evaluate costs and benefits of available distribution channels and customer service strategies
  • Select marketing and promotional activities to suit target market and according to marketing strategies
  • Analyse customer journey to evaluate marketing mix
  • Plan marketing activities according to marketing objectives and strategy and budgetary requirements
  • Communicate roles and responsibilities to required people according to marketing plan and workplace procedures
  • Monitor implementation of marketing activities according to marketing plan
  • Assess use of digital devices, platforms and technologies for effectiveness in implementing marketing activities
  • Assess business performance according to business plan objectives
  • Develop a plan to address performance gaps
  • Analyse stakeholder response to all aspects of marketing mix to improve targeting and outcomes
  • Assess changes in customer requirements in both online and offline environments, where applicable, and identify opportunities for improvement

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Choose Your Plan

Select the plan that’s right for you – Free Trial or Full Access.

Create Your Account

Set up your learner profile with just a few details.

Confirm Your Email

Check your inbox to verify your email and activate your account.

Access Your Course

Dive into your course and begin learning immediately.

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